Interest-based Advertising and Opt-Out Notice for Consumers

The websites you visit work with online advertising companies to provide you with advertising that is as relevant and useful as possible. Some of the online ads you are served may be based on the content of the web page you're visiting. Other advertising may be interest-based, which is customized through predictions about your interests generated from data collected over time from your visits to other websites (also known as behavioral advertising).

Digital Advertising Alliance (DAA) Self-Regulatory Program

As a member company participating in the DAA program, Specific Media adheres to the DAA's Self-Regulatory Principles for Online Behavioral Advertising ("DAA Principles").

Advertising Option Icon

The participating trade associations of the DAA have created the Advertising Option Icon, which is a specific symbol intended to enrich the consumer online experience by informing consumers about data collection and use practices.

Participating associations for this program include:

How does it work?

Specific Media, and other companies who adhere to the DAA Principles, will use the Advertising Option icon on advertisements where data is collected and used for interest-based advertising. The Advertising Option Icon will normally be placed at the top right of each online advertisement and will be labeled with the phrase "Ad Choices." The icon will link to a disclosure statement regarding the data collection and use practices associated with that ad and an easy-to-use consumer choice option.

How does interest-based advertising work and what choices do I have?

Learn more at the DAA Self-Regulatory Program website located at

Who placed this ad?

If you clicked on the AdChoices link on an advertisement and it brought you to this web page, we want you to know that Specific Media served this ad for the advertiser.

Where can I learn more about what Information Specific Media collects and how it is used?

Learn more about the information collected by Specific Media during advertising by reading Specific Media's privacy policies.

How can I opt-out of interest-based advertising from Specific Media?

Opt-out of receiving interest-based advertising from Specific Media. You may also opt-out of interest-based advertising from Specific Media and other member companies of the DAA at the DAA website. Or, you may opt-out of interest-based advertising from Specific Media and other member companies of the Network Advertising Initiative (NAI) at the NAI website

Specific Media is the world's largest independent media platform. The company gives brand advertisers the ability to reach nearly 300 million consumers online throughout North America and Western Europe. Utilizing anonymous web surfing data, our advanced, predictive targeting technologies enable advertisers to deliver relevant ads to consumers throughout many of the world's leading websites. We are committed to consumer privacy.

Specific Media is proud to be a member of the following industry organizations who support the Ad Choices program that gives consumers enhanced control over the collection and use of data regarding their web viewing for online interest-based advertising purposes.